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Digital Marketing Strategy: An Integrated Approach to Online Marketing

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Author: Kingsnorth, Simon

Brand: Kogan Page

Edition: 2

Binding: Paperback

Number Of Pages: 384

Release Date: 28-04-2019

Part Number: 33768555

Details: Product Description Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve. Review "A strong resource that covers all of the key digital marketing disciplines and how to build them into a winning strategy. Essential reading for beginner and expert alike."--Matt Owen, Director, Oban International "A thorough and highly readable summary of everything marketers and business leaders need to know as they navigate our complex digital world. Kingsnorth pulls off the difficult task of balancing theoretical summary with both actionable steps and clarity in a vital book for marketers."--Jon Mowat, Managing Director, Hurricane Media "A well-structured and insightful guide to building an effective and practical digital strategy."--Daniel Rowles, CEO, Target Internet "An excellent all-in-one text for today's digital entrepreneur."--Jonathan Gabay, keynote speaker, lecturer, brand psychologist "The first edition of Simon Kingsnorth's Digital Marketing Strategy was a great resource for digital marketing students, and the update in terms of content, structure and case examples makes the second edition an essential read and key companion as they start their marketing careers."--Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol Review "A well-structured and insightful guide to building an effective and practical digital strategy.", Daniel Rowles, CEO, Target Internet "A thorough and highly readable summary of everything marketers and business leaders need to know as they navigate our complex digital world. Kingsnorth pulls off the difficult task of balancing theoretical summary with both actionable steps and clarity in a vital book for marketers.", Jon Mowat, Managing Director, Hurricane Media "A strong resource that covers all of the key digital marketing disciplines and how to build them into a winning strategy. Essential reading for beginner and expert alike.", Matt Owen, Director, Oban International "An excellent all-in-one text for today's digital entrepreneur.", Jonathan Gabay, keynote speaker, lecturer, brand psychologist "The first edition of Simon Kingsnorth's Digital Marketing Strategy was a great resource for digital marketing students, and the update in terms of content, structure and case examples makes the second edition an essential read and key companion as they start their marketing careers.", Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol About the Author Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.

EAN: 9780749484224

Package Dimensions: 9.1 x 6.1 x 1.0 inches

Languages: English

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